Marketing has always been complicated. Critical thinking and creativity has to be practice. In traditional marketing, it was just all about 4Ps - product, place, promotion and price. But as time goes by, many new concepts have evolved and have challenge the 4Ps concept. With the advent of the new technology, e-marketing was introduced together with a new concept. That is the " ENLIGHTENED" marketing model. The model consists also of 4Ps- probe, people, proposition and postulation. In other words, The "ENLIGHTENED" 4Ps can be summed up in one straightforward statement: "probe on people, purpose and postulate.
The model starts with a research or probe.
Probe means investigating the people, segmenting the market and
analyzing which target to cater
People are whom you're communicating with. They read and respond to your messages. It is where you can identify your target market through segmentation by demographics and psychographics of the people. E- companies should likewise provide guidelines to e-consumers on effective and efficient ways of online shopping. Third, the proposition follows.
Proposition is the integration of the classic 4Ps. It consists of product category proposition, the positioning of the brand and the media proposition that will entice the target to buy your products, services, or ideas. Lastly, is the postulation. 
Postulation really matters today. With the advent of new social order which outcries for social changes, drastic improvement in the environment, and many other advocacy measures, social marketing should always be in place for your company or product to have a competitive advantage. In this era of parity, the company that postulates or offers advocacy campaign is remembered, patronized, and preferred for a longer period of time.
