With the world's information currently increasing everyday,it is no wonder that people experience information overload.
And it is enough to make one's head spin especially business
owners. It became a challenge to them on how to give information
and to make sure that it reaches the customers.
In order to become successful in today's highly competitive marketplace, business owners have to think of a new way in presenting information. This idea had brought infographics to life. But what is infographics? Infographics or information graphics are representation of information using images, graphics and text making it creative and understandable. It is one efficient way of combining the best text, images and design to represent complex data that tells a story that begs to be shared. Recent research from Barbara M. Miller and Brooke Barnett discovered this about "infographics".
"On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the readers' ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts. Combining text and graphics allows communicators to take advantage of each medium's strengths and diminish each medium's weaknesses."Actually, infographics have been around for many years. Cave paintings from 30,000 BC could easily be called the first infographics, depicting animals and other resources in the surrounding area. The same can be said for the Egyptian. Around 3000 BC Egyptians used it to tell stories of life, work and religion. The use of infographics during old times is merely in history but today it can be used in many ways. Newspaper publications use infographics to show weather forecast, engineers use it for site plans and graphs. And now business owners have adopted infographics in communicating and reaching their customers.
