mass media in advertising

Reality shows that half of the decisions made by people were influenced by mass media. From the way they dress, they talked the foods they eat and to the places they go. Media became their information giver. And we can't deny the fact that it had helped a lot.

But what is mass media?

Mass media are diversified media technologies that are intended to reach a large audience by mass communication. There were forms of mass media. The broadcast media which transmits programs or signal intended to be received by the public through radio, television, or similar means. The print media, a medium that disseminates printed matter. And lastly, the outdoor media which comprises billboards, signs and placards place inside and/or outside of  commercial buildings.
Mass media are everywhere. And because of its influence businessmen had used them to impart information about their products to their customers. And the most common method is the advertising.

What is advertising?

Advertising is a paid form of non personal communication which is used by business firms to persuade customers to purchase their product.
Advertising is effective by the use of mass media, because of its wide coverage and accessibility.