E - MARKETING

            

Yesterday, marketing is only applicable on broadcast media, print media, and outdoor media.

 But today, marketing had empower the world of internet. Thus, many business establishments had adopted the use of internet in marketing which is called E - MARKETING.

E- marketing encompasses all activities involved in introducing and/or creating products or services and in promoting them online, in understanding the needs and wants of your target customers and in establishing relationships with them. E- marketing is the next step in conducting business on a global scale. It brings marketing into a higher level than the traditional. According to Strauss and Frost (2001), e- marketing affects traditional marketing in two ways: First, it increases efficiency in traditional marketing functions; Second, the technology of e- marketing transforms many marketing strategies. The transformation results in new business models that add customer value, enhance stakeholder equity, and increase company profitability. The evolution of marketing to e- marketing got much wider target coverage.

To be successful in a business online, Don Sussis, an e- commerce advisor and business consultant, recommends the ELECTRONIC ENTERPRISE DEVELOPMENT PLAN or the E-ROAD map that was developed by Michael Carter of the U.S interactive. It consists of three phases: Innovation, Validation, and Launch.

Innovation Phase

• business case
• knowledge audit
• customer care audit
• enterprise architecture audit
• brand audit
• channels audit
• competitive analysis
• digital brand positioning strategy

Validation Phase

• creative concepts
• digital channel strategy
• sysems architechture
• digital prototyping
• usability testing
• software evaluation workshop 

Launch Phase

• development implementation plan
• enterprise design and development
• custom software development
• custom commerce solutions
• enterprise software implementation
• systems integration
• media plan
• media placement and tracking

E-marketing is as complicated as the traditional marketing which requires critical thinking and thorough analysis, and follows a step-by-step process.

It was the vampire, now its the zombie's turn

The must seen movies that talks about an extraordinary LOVE of the extraordinary PEOPLE.

Why do couple relationships fail?

Why do couple relationships fail?

If you're gonna ask everyone on this question, you'll going to have bundles of answers with different reasons. For the reason that they have different perceptions and thinking.

There were some of the most common reasons why couple relationships fail. First is DISHONESTY. When does dishonesty happen? Dishonesty happens when promises got broken, and all the words that you hear are all lies. Another reason is INSECURITY. Insecurity of the past relationships, of the friends and of the people that surrounds the circle. JEALOUSY can be an additional to the reasons. Jealousy happens due to lack of trust and insecurity that would sometimes lead to POSSESSIVENESS and making the person become SELFISH and self-centered. The last and the heaviest reason is one's PRIDE. As what other people say " mahirap lunukin ang pride". And we can't deny the fact that many relationships got ruined because of pride. Because they would rather lose their lovelife rather than swallowing their very own pride.

What about you? Do you have a failed relationship? or you're planning to fail it? If not, then be honest, do not be insecure, learn to trust and sometimes you have to swallow your pride.

mirror

MIRRORS DON'T LIE....
JUST BE THANKFUL THEY DON'T LAUGH.

mass media in advertising

Reality shows that half of the decisions made by people were influenced by mass media. From the way they dress, they talked the foods they eat and to the places they go. Media became their information giver. And we can't deny the fact that it had helped a lot.

But what is mass media?

Mass media are diversified media technologies that are intended to reach a large audience by mass communication. There were forms of mass media. The broadcast media which transmits programs or signal intended to be received by the public through radio, television, or similar means. The print media, a medium that disseminates printed matter. And lastly, the outdoor media which comprises billboards, signs and placards place inside and/or outside of  commercial buildings.
Mass media are everywhere. And because of its influence businessmen had used them to impart information about their products to their customers. And the most common method is the advertising.

What is advertising?

Advertising is a paid form of non personal communication which is used by business firms to persuade customers to purchase their product.
Advertising is effective by the use of mass media, because of its wide coverage and accessibility.

Creative but Appropriate Domain Name

Competition in today's business is high and tight. That's why business owners would have to think of their own way to maintain in the world of competition. With the help of high technology and creative thinking, they've enter the world of internet in doing marketing to attract prospect customers.It started from online marketing and now business firms have created their own website or blog.

But before you could create your own website, you must think first of the exact domain name of your site.

Domain name is not just a name but it symbolizes your company's identity and first to attract customers' attention. That is why it is important to make it creative but appropriate. Creative so that if the visitors get attracted to it and remember it they will more likely to visit it again. If that happens, visitors will now become your prospect and soon become your customers. Creativity isn't just the thing that you have to consider. You have to make sure that it is appropriate on the type of business that you have and it would not sound so gross. Because there are some domain names that are creative but unintentionally sound so gross. So you have to be careful.